May 6, 2016
Agency provides critical commercial support to long-awaited return of top-flight professional soccer to Indonesia.
ESP Properties is proud to have been selected as the sponsorship sales representative for the organizers of Indonesia’s Torabika Soccer Championship presented by IM3 Ooredoo. The professional league officially launched with a media event in Jakarta on Monday, April 18 and played its first match Friday, April 29.
Part of WPP’s GroupM—the world’s leading media investment management group—ESP Properties is dedicated to working with sports and entertainment rightsholders such as Torabika Soccer Championship to grow revenue, and presenting best-in-class partnership opportunities to brands within and beyond the WPP client network.
Two key parties behind the Torabika Soccer Championship—PT GTS, the rightsholder managing all commercial and logistical arrangements of the championship, and EMTEK, one of Indonesia’s largest media companies—appointed ESP Properties as agency of choice to structure the league's sponsorship packages and secure brand partners for the season. In representing this prestigious property, ESP Properties will engage with its extensive corporate and brand contacts across the APAC region.
"Soccer is the number one sport in Indonesia, having the biggest following,” said John Kristick, ESP Properties global CEO. “Based on the high engagement level of the sport, the Torabika Soccer Championship offers extensive opportunities for sponsors to connect directly with a highly engaged audience.”
Added Jin Wei Toh, ESP Properties regional head, APAC: “ESP Properties is extremely excited to be working collaboratively with both GTS and EMTEK on the sponsorship front, and we are looking forward to adding more brands to the existing great family of sponsors of this widely celebrated championship.”
Sutanto Hartono, chief operating officer of EMTEK, said, "EMTEK has always been committed to supporting the development of football for the nation. Aside from broadcasting the fixtures on SCTV, Indosiar and O Channel, EMTEK as a media group is the frontrunner in integrating TV and online through its digital assets such as Liputan6.com, Bola.com, and Vidio.com. We are greatly supported by the comprehensive knowledge and strong commitment from ESP Properties in structuring and working with the official sponsors to make this event successful."
Running through December 2016, the Torabika Soccer Championship features Indonesia's top 18 soccer clubs competing head to head. The country has been eagerly awaiting the start of the new season since the last Indonesian Super League concluded in 2014.
The highly anticipated soccer championship, title sponsored by Torabika and presented by IM3 Ooredoo, is made up of three divisions and two youth leagues that will kick off over 34 weeks. Cosponsors of the league include BTPN and Kuku Bima.
Separately, ESP Brands, the brand consultancy sibling of ESP Properties, has been appointed by IM3 Ooredoo, as the company’s primary strategic activation agency.
About ESP Properties
ESP Properties is a new type of sports and entertainment marketing agency, dedicated to helping rightsholders take advantage of digital and data driven changes in the media landscape. It is part of WPP’s GroupM. ESP Properties is dedicated to helping properties better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners more valuable ways to connect with their communities of fans. In addition to Arena Monterrey, iconic organizations such as the All Blacks (New Zealand Rugby Union) and the Cleveland Cavaliers are among a growing list of major clients. www.espglobal.com
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