Insights

These articles also appear on our thought leadership partner IEG. For more in sponsorship insights visit sponsorship.com.

Supermarkets: A Sponsorship Category Update
Supermarkets: A Sponsorship Category Update
Findings from the First-ever IEG Property Benchmarking Survey
Property Benchmarking Survey: How Do You Stack Up?
Four Keys to Becoming a Data-Driven Organization
Four Keys to Becoming a Data-Driven Organization
Data, Content and Partnership Insights from IEG 2015
Data, Content and Partnership Insights from IEG 2015
How Sponsors and Rightsholders Are Increasing Audience Engagement
How Sponsors and Rightsholders Are Increasing Audience Engagement
Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015
Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015
Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win
Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win

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