What Sponsors Want and Where Their Dollars Will Go in 2017

What Sponsors Want and Where Their Dollars Will Go in 2017

Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2017 priorities for rightsholders and brands.

IEG’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.

You must have Javascript enabled to use this form.