We have created a new type of sports and entertainment marketing agency, dedicated to helping rightsholders take advantage of digital and data-driven changes in the media landscape.
What are these changes?
There are now more ways for teams, events, leagues, federations, venues, digital platforms and other rightsholders to reach and grow their audiences directly. In an age of on-demand media, fans can access what they want, often with fewer interruptions from traditional advertising.
In addition, access to data has made it possible for rightsholders to develop true insights into the individuals who make up their audiences: who they are, what they want, and how and when they want it.
With the right commercial strategy, this direct interaction offers rightsholders the opportunity to better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners with personalized connections with their communities of fans.
That’s where we come in: By creating value for audiences and commercial partners, we generate sustainable revenue growth for our clients.
Our business has more than 150 specialists across 10 locations around the world, led by a management team with both the experience and vision to meet the new needs of rightsholders.